I design to . . . connect user needs and business growth eliminate friction by hacking psychology bring value through simplifying complex data

I am a Product Designer, from Toronto, CA.

Marketing background @ Ted Rogers School of Management, plus UX training @ Humber Polytechnic.

Recent Work

Three smartphones displaying an e-book borrowing application with pages showing book titles, borrowing status, and confirmation messages against a maroon background.
Three smartphones displaying an e-book borrowing application with pages showing book titles, borrowing status, and confirmation messages against a maroon background.

Libby

Streamlined Information Architecture to Drive Conversion Rates

Screenshot of the Mr. Sub online ordering menu featuring various sandwich options, deals, and promotional banners.
Screenshot of the Mr. Sub online ordering menu featuring various sandwich options, deals, and promotional banners.

Mr. Sub

Identified Critical Usability Issues to Minimize Task Abandonment

Design mockup for Ripley's Aquarium of Canada website showing logo, responsive website layout on laptop and mobile devices, color palette, typography, icons, and button styles.

Ripley’s Aquarium

A Scalable Design System to Minimize User Drop-Off