Booster Juice
Desktop Website Redesign
Imagine landing on a Booster Juice website where everything feels effortless. No clutter, no confusion, just a clear path to what you need. That’s the experience I set out to create.
Problem
The website for Booster Juice did not effectively support user goals due to a disorganized navigation structure and unclear content hierarchy. Key pathways, such as locating stores or shopping product online, were not prioritized, leading to inefficiencies in how users moved through the site.
This misalignment between user expectations and site structure created friction in high-intent moments, limiting the site’s ability to guide users toward action.
Solution
I restructured the site’s information architecture to prioritize clarity, hierarchy, and ease of navigation. With the help of five user card sortings, I was able to group related content into categories that align more with user mental models, such as a clear distinction between "Drink" and "Food" menu items. A user’s goal is to find more information about Booster Juice’s offerings to either shop in-store or online, therefore the enhanced utility bar increases ease with this process.
The improved utility bar, main navigation, and footer structure makes the site easier to use, helping users quickly find what they need without feeling overwhelmed.